Brand Retail Space – Winterised Running

Many runners struggle to keep motivated during the winter months. The thought of battling through rain, wind, and darkness can be daunting. However, once you brave the elements, winter running can transform into a fun, beautiful, and even epic experience.

To advocate for the joy of winter running, LIGANOVA teamed up with Nike to create an innovative in-store experience. We developed, designed, and produced a unique running booth that simulates a wintery forest environment.

Using a combination of sensory effects—soundscapes, moss, wind, rainy scents, and dynamic lighting—we created an immersive outdoor atmosphere within the store. Customers are transported into a different world, away from the conventional retail space, to truly experience winter running conditions.

At the end of their running journey, customers can scan a QR code to receive additional winter running advice and detailed information about Nike’s running gear. This seamless integration of technology ensures that runners are well-equipped and motivated to face winter’s challenges.

LIGANOVA was responsible for ensuring and concepting that every detail was meticulously planned and executed. This collaboration with Nike highlights our commitment to creating engaging and innovative retail experiences that resonate with customers.