Brand Activation – Nike Progress Campaign

The top stores in Milano, London, Barcelona, Berlin, and Herblay took the campaign experience even further: In an interactive setup, members could start their progress by jumping with the beat. The sensor mat measured the input and the printer gave out the results for the people to take home.The experience was topped off with a musical backdrop especially created for the jumping exercise and the possibility to win a Progress Kit, consisting of a training diary, a jump rope, and other goodies to keep the customers motivated beyond the journey in the store. In the creation of the store elements, attention was paid to sustainable materials, such as untreated wood, PVC-free materials, or recycled canvas.

LIGANOVA was a partner in creating and amplifying the Nike concept and executed the campaign throughout more than 90 European Value and Unite stores. Further, LIGANOVA realized the activation, its set up and features and took care of production and roll-out of instore and window elements.