POS Campaign – Air Max

AirMax shoes have revolutionized footwear technology, and their displays deserve to be just as groundbreaking. At LIGANOVA, we had the pleasure of translating Nike’s new AirMax campaign into a variety of in-store elements that elevate the presentation of these iconic shoe models.

Our design included a range of dynamic features such as tunnels and arches, bubbly shoe displays, scaffolding, and bespoke presenters. Each element was carefully crafted to highlight the uniqueness of the AirMax shoes while maintaining a consistent brand experience across different store locations.

To create an immersive campaign, we used subtle photographic prints and transparent materials throughout the stores. This not only enhanced the visual appeal but also provided a sense of depth and continuity. Several bespoke shoe presenters were designed using transparent bubble elements, further emphasizing the innovative spirit of the AirMax line.

LIGANOVA Amsterdam led this project, by handling every aspect from conceptualization to installation.