POS Campaign – The Ritual of Yozakura

For the launch of their new product line, LIGANOVA collaborated with Rituals to create a captivating visual concept for their flagship store in Amsterdam — The House of Rituals. Our goal was to bring the brand’s essence to life through innovative and engaging design elements.

We designed three stunning window installations and an immersive main entrance display. Each installation was meticulously crafted to reflect the brand’s luxurious and serene aesthetic, inviting customers to step into a world of tranquility and elegance.

The design concept extended beyond The House of Rituals to the prestigious De Bijenkorf stores in Amsterdam and Rotterdam. Here, we translated the flagship store’s visual themes into eye-catching street windows. A key feature was a hanging curtain, animated by strategically placed fans, which created a subtle and elegant movement. This effect made the window displays appear lively and breathing, captivating passersby and drawing them into the store.

LIGANOVA Amsterdam led the project, overseeing every detail from conceptualization to execution.