Brand space - Pop-Up Experience

For the luxury champagne brand Moët Hennessy, LIGANOVA had the pleasure of designing, producing, and installing a sophisticated pop-up store inside the renowned department store De Bijenkorf in Maastricht. This project aimed to create an immersive and exceptional shopping experience that reflects the elegance and refinement of Moët Hennessy.

The pop-up store highlights Moët Hennessy’s entire portfolio through bespoke displays, each crafted to enhance the visual appeal and luxurious feel of the brand. The use of refined materials and golden accents in the design celebrates life’s precious moments, encouraging customers to appreciate every occasion with a bottle of champagne.

To enhance the customer experience and increase the time spent in the champagne area, we integrated an installation that generates infinite interactive content. Utilising artificial intelligence technology, customers can engage with a digital typewriter to create personalised messages for their champagne purchases. This interactive installation allows customers to refine their toast messages with pre-selected attributes, culminating in a printed message, which could be attached to the purchased bottle.

LIGANOVA Amsterdam led this project, ensuring every detail from conceptualization to execution was meticulously handled.