POS Campaign – Holistic Fitness

For this unique campaign, LIGANOVA drew inspiration from yoga studios and fitness areas to promote a holistic approach to fitness. Our design philosophy centered around creating a serene and inviting atmosphere that resonates with both yoga enthusiasts and fitness enthusiasts.

We incorporated various props such as mirrors, mats, and halo effects to enhance the sensory experience. The Nike displays were crafted using a calm and warm color palette, reflecting the tranquil environment of yoga studios. This design approach aimed to create a space where consumers could feel relaxed and inspired.

At the heart of this campaign was the focus on Nike bras. We aimed to encourage consumers to explore and try on different styles and combinations, helping them find the best fit and sensation. The campaign was meticulously designed to highlight the versatility and comfort of Nike bras, promoting a engaging shopping experience.

LIGANOVA Amsterdam led this project, ensuring every aspect from concept to execution was handled with precision and creativity.