POS activation – Rewrap

To support a Nike campaign centered on the Dance & Lifestyle collections, LIGANOVA was tasked with conceptualizing and designing a unique reward: a member-only gift-wrap awarded upon the purchase of Nike items. The primary objective of this activation was to create a gift-wrap that aligns with Nike’s sustainability efforts, utilizing sustainable materials and offering a multi-purpose use.

The pattern on the recycled fabric was generated using AI, inspired by dance movements and featuring a visual style reminiscent of chronophotography. This design draws from street style culture, hip hop, and contemporary dance, creating a dynamic and modern aesthetic. Displayed on mannequins in Nike stores, the scarf not only served as a functional gift-wrap but also inspired customers to re-style it in creative and unique ways.

LIGANOVA handled every aspect of the project, from concept and design to animation and production.