Brand Activation – Nike’s 50th Anniversary Campaign

Due to Nike celebrating their 50th Anniversary, we were commissioned with another full fleet campaign for the renowned sports brand: We developed a holistic consumer journey featuring diverse touchpoints that take customers down Nike’s memory lane of the 50 most memorable historic key-moments. What a ride! We are thrilled to be a part of this.

From a heritage tower where customers can explore the 50 key-moments of Nike’s history to a 3D printed sneakers with AR extension, LIGANOVA created the Value & Unite anniversary campaign including elevated bespoke mannequin statements with digital touchpoints and was responsible for prototyping, production and installation.

And the best part of this commission? We got to develop a full-on gamified activation, which we realized from concept to installation! In the look and feel of the ‘Department of Nike Archives’ we created a trivia quiz with questions on Nike’s past key-moments and innovations. This fun and phygital gaming station creates engagement and makes for many more memorable moments for Nike’s customers. The quiz’ hardware plus the software were developed in-house.

Further, for the athletes’ training sessions during the member week LIGANOVA created training kits and supplied the hardware for the live stream of Nike’s training club.